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MERICA _ Styling Despite 'America had an industrial network far more detailed and complex compared to European countries, they never reached the quality level of production. The American people, very realistic, addicted to work, made up mostly of emigrants was looking for simple objects and funzioli.
After the economic crisis in 29 ', American society, very materialistic, found their sense of wellbeing, albeit frivolous, more and more objects in renewed. It began consumerism: the companies in order to combat the crisis, meet the needs of the masses and save the competitive struggle, increasing the production of objects, changing only the 'formal aspect. was born the "Styling" with it and its author: the "Stylist" slave of the economic needs of businesses and desires of the masses. In Europe, the phenomenon was named to re-designate. " (Cesare Fulci, Design history, Reggio Calabria 1974) After World War II styling back to life. The United States was a refuge for fugitives from many European artists Nazism and fascism. Also 's proven technology experience in the field of armaments, allowing rapid implementation in other areas.
are widely used plastics, used in 'aviation industry during the war and later in the furniture industry. One of the best designers we
Charles Eames (1907-1978) and Ray Eames
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